Examples of evergreen content formats suitable for LinkedIn include:
1. How-to Guides and Tutorials
One evergreen content format that performs well on LinkedIn is how-to guides and tutorials. These types of posts provide valuable information to your audience and can be relevant for a long period of time. Whether it’s a step-by-step guide on how to use a new software or a tutorial on how to improve a specific skill, how-to guides can help establish your expertise in your industry.
2. Industry Insights and Analysis
Sharing industry insights and analysis is another effective evergreen content format for LinkedIn. By providing your audience with valuable information about trends, market analysis, and predictions within your industry, you can position yourself as a thought leader and attract a following of engaged professionals.
3. Case Studies and Success Stories
Case studies and success stories are great evergreen content formats for LinkedIn because they showcase your expertise and the results you have achieved for your clients. Sharing real-life examples of how your products or services have helped solve a problem or achieve a goal can build credibility and trust with your audience.
4. Best Practices and Tips
Posting best practices and tips is a popular content format on LinkedIn because it provides quick, actionable advice to your audience. Whether it’s sharing productivity tips, marketing strategies, or leadership advice, these types of posts are valuable to your connections and can be shared and revisited over time.
5. Thought Leadership Articles
Thought leadership articles are another evergreen content format that can perform well on LinkedIn. By sharing your unique insights, perspectives, and opinions on industry-related topics, you can establish yourself as an authority in your field and attract a loyal following of professionals interested in your expertise.
6. Infographics and Visual Content
Visual content, such as infographics, can be a highly engaging evergreen content format for LinkedIn. Infographics are visually appealing and easy to digest, making them a great way to present complex information in a simple and shareable format. They are also more likely to be shared and can drive more traffic to your profile.
7. Webinars and Online Events
Hosting webinars and online events on LinkedIn is another effective evergreen content format. By providing valuable insights, hosting Q&A sessions, or sharing expert panels, you can engage your audience in real-time and create content that can be repurposed and shared long after the event has ended.
8. Templates and Tools
Sharing templates and tools is a practical evergreen content format for LinkedIn. Whether it’s providing a downloadable template for creating a social media calendar or a tool for analyzing website performance, these resources can provide immediate value to your connections and establish you as a helpful resource in your industry.