Evergreen content is timeless and valuable information that remains relevant to your audience for a long period of time. Successful brands on social media often utilize evergreen content strategies to engage their audience, drive traffic, and build brand awareness. Here are some examples of evergreen content strategies used by successful brands on social media:
1. How-to guides and tutorials
One popular evergreen content strategy used by successful brands on social media is creating how-to guides and tutorials. These guides provide valuable information to your audience and can help establish your brand as an authority in your industry. For example, a beauty brand could create a step-by-step tutorial on how to achieve a certain makeup look using their products.
- Benefit Cosmetics regularly posts makeup tutorials on their social media channels, showcasing their products and educating their audience on how to use them.
- Lowes Home Improvement creates DIY how-to guides for various home improvement projects, providing valuable information to their followers.
2. Product reviews and recommendations
Another effective evergreen content strategy is sharing product reviews and recommendations. This type of content helps build trust with your audience and can drive sales for your brand. For example, an outdoor gear company could create a series of posts reviewing different camping equipment.
- Amazon often shares user reviews and recommendations on social media, highlighting popular products and helping customers make informed purchasing decisions.
- Sephora features beauty influencers on their social media platforms, who provide honest reviews and recommendations of various beauty products.
3. Industry insights and trends
Sharing industry insights and trends is another evergreen content strategy used by successful brands on social media. This type of content helps position your brand as a thought leader in your industry and keeps your audience informed about the latest developments. For example, a tech company could share articles about upcoming technology trends.
- HubSpot regularly posts industry reports and insights on their social media channels, showcasing their expertise in the marketing and sales industry.
- Forbes shares articles and updates on business trends and news, providing valuable information to their followers.
4. Inspirational quotes and stories
Inspirational quotes and stories are a popular evergreen content strategy that can resonate with your audience on an emotional level. This type of content can help create a positive association with your brand and motivate your followers. For example, a fitness brand could share inspirational quotes to encourage their audience to stay active.
- Nike often posts motivational quotes and stories on their social media channels, inspiring their followers to push their limits and achieve their goals.
- Instagram influencers frequently share inspirational content, such as personal stories of overcoming challenges, to connect with their audience on a deeper level.
5. Behind-the-scenes content
Sharing behind-the-scenes content is a great way to humanize your brand and connect with your audience on a more personal level. This type of evergreen content can include sneak peeks of new products, office tours, or employee spotlights. For example, a food brand could share behind-the-scenes footage of their production process.
- Starbucks often posts behind-the-scenes videos on their social media platforms, showing their audience how their favorite drinks are made and highlighting their baristas.
- Disney regularly shares behind-the-scenes content from their theme parks and movie sets, giving their followers a glimpse into the magic behind their brand.
6. User-generated content
Encouraging user-generated content is another effective evergreen content strategy used by successful brands on social media. This type of content involves reposting photos, videos, or testimonials from your customers, which can help build a sense of community around your brand. For example, a fashion brand could create a hashtag campaign for customers to share photos of themselves wearing their products.
- Lululemon frequently reposts photos of customers wearing their activewear on social media, showcasing their products in real-life situations and engaging their audience.
- GoPro encourages customers to share their action-packed videos on social media using the hashtag #GoPro, creating a library of user-generated content that highlights the capabilities of their cameras.