During beer tasting events, breweries utilize social media to engage with their customers in various ways. Social media platforms such as Instagram, Facebook, Twitter, and TikTok provide breweries with the opportunity to connect with their audience, build relationships, and generate excitement around their products. Here are some ways breweries leverage social media to engage with customers during beer tasting events:
Live Updates and Behind-the-Scenes Content
Breweries often use social media to provide live updates and behind-the-scenes content during beer tasting events. This can include photos and videos of the brewing process, interviews with brewers, sneak peeks of new releases, and highlights of the event itself. By sharing this type of content in real-time, breweries can give customers a glimpse into the inner workings of the brewery and create a sense of exclusivity and excitement.
Interactive Contests and Giveaways
Another popular way breweries engage with customers on social media during beer tasting events is through interactive contests and giveaways. Breweries may encourage attendees to post photos of themselves enjoying the event or trying different beers, using a specific hashtag to enter the contest. Winners could receive prizes such as brewery merchandise, free beer, or VIP experiences. This not only encourages attendees to engage with the brewery on social media but also helps generate buzz and excitement around the event.
Engaging with User-Generated Content
Breweries often repost and engage with user-generated content during beer tasting events. When attendees post photos or reviews of the event or the beers they are trying, breweries can share this content on their own social media channels, giving attendees a sense of validation and recognition. By showcasing user-generated content, breweries can also reach a wider audience and demonstrate the positive experiences other customers are having at the event.
Promoting Exclusive Deals and Discounts
Many breweries use social media during beer tasting events to promote exclusive deals and discounts. This could include discounts on beer purchases, special offers on merchandise, or limited-time promotions. By offering these exclusive deals to their social media followers, breweries can incentivize customers to attend the event and make purchases, while also rewarding their loyal fans.
Engaging with Influencers and Partners
Social media influencers and brand partners can play a significant role in helping breweries engage with customers during beer tasting events. Breweries may partner with influencers to promote the event, create sponsored content, or host giveaways. By leveraging the reach and influence of these individuals, breweries can extend their reach, attract new customers, and build credibility within the craft beer community.
Creating Polls and Surveys
During beer tasting events, breweries may use social media to create polls and surveys to gather feedback from attendees. This could include asking attendees to vote on their favorite beer of the event, share their thoughts on the venue, or provide suggestions for future events. By soliciting feedback in real-time, breweries can demonstrate that they value their customers’ opinions and use this information to improve future events.
Hosting Virtual Beer Tasting Events
In response to the COVID-19 pandemic and social distancing guidelines, many breweries have turned to hosting virtual beer tasting events. These events are typically live-streamed on social media platforms, allowing attendees to participate from the comfort of their own homes. Breweries may send out beer tasting kits in advance, provide tasting notes and instructions, and interact with attendees through live chat. Virtual beer tasting events enable breweries to engage with a broader audience, including those who may not be able to attend in-person events.