Repurposing existing content is a great way to maintain consistency while still keeping your website or social media channels fresh and engaging. By taking content that you already have and presenting it in a new way, you can reach a wider audience and keep your brand top of mind for your followers.
Ways to Repurpose Existing Content
1. Create Infographics
Infographics are a visually appealing way to present information. Take key points from your existing blog posts or articles and turn them into an infographic. You can share these on social media, in email newsletters, or even on your website to attract more attention.
2. Convert Blog Posts into Videos
If you have written content that performs well, consider turning it into a video. You can create a simple slideshow using the key points or even film yourself discussing the topic. Videos tend to perform well on social media and can help drive traffic back to your website.
3. Create a Podcast
If you have a lot of written content, consider starting a podcast where you discuss those topics in more detail. This is a great way to reach a new audience who may prefer to consume content in audio format. You can also invite guests to discuss the topics with you, adding a fresh perspective.
4. Develop an Email Series
If you have a series of blog posts on a particular topic, consider repackaging them into an email series. This can help drive engagement with your audience and keep them coming back for more. You can also add new insights or updates to keep the content fresh.
5. Create Social Media Posts
Take quotes or statistics from your existing content and turn them into social media posts. You can create graphics to accompany the text and schedule these posts to go out at different times to reach a wider audience. This can help drive traffic back to your website and increase engagement.
6. Develop a Webinar or Online Course
If you have a lot of in-depth content on a particular topic, consider turning it into a webinar or online course. This can be a great way to engage with your audience on a deeper level and position yourself as an expert in your field.
7. Update Old Content
Don’t be afraid to go back and update old content to make it more relevant or accurate. You can add new information, statistics, or insights to keep the content fresh. This can also help improve your search engine rankings, as search engines tend to favor fresh content.