Evergreen content is content that remains relevant and valuable to readers over a long period of time. When it comes to Pinterest, evergreen content can drive consistent traffic to your profile and help you attract new followers. Here are some evergreen content ideas for Pinterest:
1. How-to Guides and Tutorials
People love learning new things, and how-to guides and tutorials are always popular on Pinterest. Consider creating step-by-step guides on topics related to your niche. Whether it’s a recipe, DIY project, or beauty tutorial, providing valuable information in a visually appealing format can attract a lot of engagement.
2. Product Reviews and Recommendations
Sharing honest reviews and recommendations of products or services in your niche can help build trust with your audience. Create Pins featuring your favorite products, along with detailed explanations of why you recommend them. You can also create comparison Pins to help your followers make informed decisions.
3. Inspirational Quotes and Affirmations
Inspirational quotes and affirmations resonate with people on a deep level and can uplift their spirits. Create visually appealing quote graphics that align with your brand’s values and share them on Pinterest. These types of Pins tend to get shared and save frequently, which can help increase your reach.
4. Infographics and Data-driven Content
Infographics are highly shareable on Pinterest because they present information in a visually engaging way. Consider creating infographics that present data, statistics, or tips related to your niche. Data-driven content tends to perform well on Pinterest because people are always looking for valuable insights.
5. Seasonal Content and Holiday Guides
While evergreen content is timeless, you can also create seasonal content that is relevant at specific times of the year. For example, holiday gift guides, seasonal recipes, or decorating ideas can attract a lot of traffic during specific seasons. Make sure to update these Pins annually to keep them fresh.
6. Behind-the-Scenes Content
People love getting a glimpse behind the curtain and seeing the human side of brands. Share behind-the-scenes content on Pinterest, such as sneak peeks of your workspace, team members, or processes. This can help humanize your brand and build a stronger connection with your audience.
7. Educational Content and Tips
Providing educational content and tips in your niche can position you as an authority in your field. Create Pins that offer valuable insights, practical advice, or industry trends. By sharing your knowledge with your audience, you can attract followers who are interested in learning from you.
8. Story Pins and Tutorials
Story Pins are a relatively new format on Pinterest that allows you to create engaging, multi-page Pins that tell a story. Consider creating tutorials, recipes, or travel guides using Story Pins to capture the attention of your audience. Story Pins have a longer lifespan than regular Pins, making them ideal for evergreen content.
9. Productivity Hacks and Time-saving Tips
Everyone is looking for ways to be more productive and efficient in their daily lives. Share productivity hacks, time-saving tips, and organizational ideas on Pinterest. These types of content tend to perform well because they offer practical value to your audience.
10. Round-up Posts and Best-of Lists
Round-up posts and best-of lists are a great way to curate valuable content for your audience. Create Pins that feature a collection of your top blog posts, products, or resources in your niche. This type of content is evergreen because it remains relevant even as new content is created.