Evergreen content is timeless content that remains relevant and valuable to your audience long after it is first published. Posting evergreen content on social media platforms can help drive traffic to your website, increase brand awareness, and engage your followers. The best times to post evergreen content on various social media platforms depend on the platform and your target audience’s behavior. Below are some guidelines on when to post evergreen content on popular social media platforms:
Facebook is one of the most popular social media platforms with over 2 billion active users. Posting evergreen content on Facebook can help you reach a wide audience and drive traffic to your website. The best times to post evergreen content on Facebook are:
- Weekdays between 9 am to 3 pm
- Wednesdays at 11 am and 1-2 pm
- Weekends between 12-1 pm
Twitter is a fast-paced platform where tweets have a short lifespan. However, evergreen content can still perform well on Twitter if posted at the right times. The best times to post evergreen content on Twitter are:
- Weekdays between 12-3 pm
- Wednesdays at 3 pm
- Weekends between 10-11 am and 3-4 pm
Instagram is a visual platform that thrives on engaging visuals and storytelling. Evergreen content can perform well on Instagram if posted at the right times. The best times to post evergreen content on Instagram are:
- Weekdays between 10-11 am
- Monday and Thursday at 11 am and 2-3 pm
- Weekends between 9 am to 1 pm
LinkedIn is a professional networking platform where evergreen content related to industry insights and thought leadership can perform well. The best times to post evergreen content on LinkedIn are:
- Weekdays between 10 am to 12 pm
- Tuesdays at 10-11 am and 12 pm
- Wednesdays at 8-10 am
Pinterest is a visual search engine where evergreen content in the form of pins can drive traffic to your website long after it is posted. The best times to post evergreen content on Pinterest are:
- Weekdays between 8-11 pm
- Saturdays at 8-11 pm
- Sundays between 10 am to 2 pm
YouTube
YouTube is a video-sharing platform where evergreen video content can continue to attract views and engagement over time. The best times to post evergreen content on YouTube are:
- Weekdays between 2-4 pm
- Thursdays and Fridays at 12-3 pm
- Weekends between 9-11 am