Several universities around the world offer programs in wine marketing or brand management. These programs are designed to provide students with a comprehensive understanding of the wine industry and the skills needed to succeed in marketing and managing wine brands. Here are some universities that offer programs in this field:
Universities in the United States
- Sonoma State University: Sonoma State University offers a Wine Business Institute that provides a range of programs in wine business, including wine marketing and brand management.
- California State University, Fresno: The Craig School of Business at Fresno State offers a Wine Marketing and Management program that covers topics such as wine production, marketing, and distribution.
- Cornell University: Cornell’s School of Hotel Administration offers a Wine Marketing and Management program that combines business and hospitality management with a focus on the wine industry.
Universities in Europe
- University of Bordeaux: The University of Bordeaux offers a Master’s program in Wine Marketing and Management that covers marketing strategies, consumer behavior, and brand management in the wine industry.
- University of Adelaide: The University of Adelaide in Australia offers a Wine Business program that includes courses in wine marketing, brand management, and consumer behavior.
- University of Otago: The University of Otago in New Zealand offers a Wine Business program that covers topics such as wine marketing, brand management, and wine tourism.